Signage is an integral part of any business in Miami, FL. This is how you can introduce your company to your target audience. Outdoor signs, specifically, help build the right image for your brand.
As such, it is important to make sure that you have the best signs to represent your business. Channel letters, for example, are the best way to introduce your brand. Typically used as a sign for your storefront, they give a name to your business and help you build brand awareness.
Have you looked around your business space recently? Is your storefront sign still doing its job effectively? Are you thinking of updating your sign? Here are some elements to consider before you make a decision.
Is it Time to Update Your Channel Letter Signs?
As your customer’s first point of contact with your business, your signs should always make a great first impression. As such, it is important that your signs remain vibrant and attractive to your target audience. But, how do you know if it’s time to update them? Here are a few indicators:
- Channel letters are showing signs of wear and tear
- Changes in your branding or business platform
- Indicators that customers aren’t noticing your sign (i.e., comments about difficulty finding your space)
Ways to Update Your Building Signs
A study on signage reported that about 60% of businesses found that making changes to their signs positively impacted their sales. They saw an average increase of 10% in their sales, the number of transactions, and profits. This occurred when they changed their design or improved the visibility of their signs.
As such, making improvements to your signs means giving more room for your business’s success. Updating your sign can come in different shapes and forms. Let us look at some ideas:
- Does your sign look dated? It may be time to redesign your storefront sign.
The market is always evolving, and the preferences of your target customers change, too. Doing a redesign will ensure you remain on top of today’s market trends.
- Switch to LED.
Switching to LED bulbs is perfect for making your sign brighter and more vibrant. These are also more energy-efficient, and long-lasting. Enjoy minimal upkeep in the future when you choose LED lights.
- Check for rusting and other damages.
The quality of your building signs reflects the quality of your products and services. As such, it is important that your signs are free of any rust or damage. If these are present, you may need to have them repaired or replaced.
- Fading Colored Acrylic
Because of inclement weather, outdoor signs can be prone to damage and fading. This can impact the appearance of your sign. In turn, this can also have an impact on the impression your customers have of your business. Keep your sign vibrant and colorful by replacing the acrylic front face.
Eye-Catching Channel Letter Signs
Make the right impression on your customers through high-quality sign solutions from Major League Signs. We are a full-service sign company in Miami, FL that delivers vibrant and durable signs for your business needs.
Whether you need new channel letters or want to update your existing ones, our team can help! Get in touch with us today for a FREE consultation about your signage needs.
Source: https://miamisignandwraps.com/read-this-before-you-update-channel-letter-signs/
