What Are The Different Types Of Building Signs?

Building signs are used for many different reasons. From simply displaying the name of a business above the storefront to advertising to directory signs, outdoor signs help identify and promote organizations. With so many different types of signs to choose from, what sign is right for you?
In this article, we are going to list out the different types of exterior building signs. Remember, this is a broad strokes list; every sign can be customized (and should be) to suit a business’s brand and advertising objectives.

Types of Building Signs

Which sign is best for you depends on your needs and space. Read about the different types of business building signs that are available.

Storefront signs

These are typically installed above the front entrance. Since they are such direct identifiers of a business, they reflect the aesthetic of the business and the industry. A business owner can choose from a variety of materials such as wood, metal, or glass for their storefront signs.

Dimensional letters

As the name suggests, dimensional letters are three-dimensional in their design. The characters or shapes that comprise dimensional letter signs have ‘depth’ and are popularly used atop buildings. Dimensional signs offer a number of installation options, which explains their wide appeal with all types of businesses.

Channel letter signs

Channel letters are similar to dimensional letters in that they too are constructed as three-dimensional signs. The key difference is lighting: channel letters can be front-lit, reverse-lit, or both. Channel letters are also extremely customizable and are used not just for their utility but also for their branding potential.

Billboards

Billboard signs, or large format vinyl prints, are temporary signage that serves a primarily promotional purpose. Mounted on top of buildings, billboards are great for garnering impressions. Billboards' signs are immensely customizable and can be finely tuned as per business use.

Lighted signs

Lighting is one of the easiest ways of increasing the effectiveness of building signs. Signs can be illuminated with spotlights, neon tubes, and LED lights to name a few. Lighting can be incorporated into virtually all types of signs. With the widespread availability of LEDs, lighting has become a lot more cost effective too.

Hanging signs

Hanging signs come in several configurations: blade signs, projecting signs, and more. They are usually mounted perpendicular to the building wall, which means they are directly in the line of sight of passers-by.

Awning signs

Awnings and canopies are great for ‘claiming your space’. They expand a business’s premises and help it dominate their surroundings. Awning signs are excellent signage not only for the visibility but also for the engagement a business can generate.

Digital signs

Electronic and digital signage is a fast-growing segment of building signs. Moving images and changeable messaging opens up a plethora of options for businesses. Not only are they engaging, digital signs can be interactive too.

Choosing the right sign in Miami

There is no shortage of creativity in Miami and a business needs to think outside the box to make itself really stand out. Our designers help business owners find the right building signs for their business and dominate their surroundings. Speak to a Major League Signs representative and receive a quote for your signage.

Source: https://miamisignandwraps.com/what-are-the-different-types-of-building-signs/

Thinking About Outdoor Advertising? Consider Channel Letters

The potential of outdoor advertising to drive revenue is simply enormous. The Outdoor Advertising Association of America points to more than 2 in 3 people confirming their buying decisions are swayed by outdoor signs. That said, not just any sign will do. Signage has to be prominent and interesting – and it doesn’t hurt if it’s ripe for Instagram too.

What Are Channel Letter Signs?

Channel letters fulfill all the requirements for fun and engaging signage and then some. Before we talk about how they can supercharge an outdoor advertising effort, let’s explain exactly what channel letter signs are.

They are three dimensional signs. Each letter is individually constructed and contains its lighting setup within it. And that’s an essential feature of channel letter signs – they are always lighted, whether with front lit or reverse-lit channel letters (or both).

Note we don’t say signs have to be mounted on a wall. Channel letters can just as easily be placed on the ground, almost as an art installation would be. Because they are completely custom designed, they are used to engage visitors, drive engagement, and become backdrops to selfies bound for social media.

These signs are highly customizable. Learn about the different types of channel letter signs.

Supercharge Your Outdoor Advertising

Letter signs have the potential to up your outdoor advertising game hugely. Here are a few ways this unique signage helps brand building and lead generation.

Create curiosity – New and attractive signage benefits from an element of surprise. People are curious about what it is and why it’s there. A brightly lit sign in the city square will drive a lot of visitors and feature on social media widely. A sign installed above a storefront intrigues passerby and persuades them to visit the establishment.

Make the location yours – A well-designed channel letter sign helps the business become the default ‘location marker’. People start using the brand/business name when referring to the spot – and what better way is there to win the top of mind recall?

Attention grabbing – Halo-lit and open front signs are especially effective at drawing attention to themselves. They are attractive and lend the space an air of confidence about its identity. Not only do these signs make people look again, they are great trust-builders for potential customers, increasing the possibility of making the sale.

Tips for Designing Channel Letters

Not just any channel letter sign will work effectively as outdoor advertising. Signs need to be unique, creative, and vibrant. Here are a few design elements that must be considered when designing the sign. An experienced sign company like Major League Signs in Miami can bring any type of sign to life.

Font – We normally advise against using cursive fonts but in the case of letter signs, don’t let anything hold you back. Find the font that suits your design best.

Color – Not just what colors, think about how they can be incorporated in the sign. Colored lighting and reflecting light off colored surfaces can yield interesting results.

Size – Can you make it large? It depends on the space and the purpose of the sign. Ask our designers to show you templates so you can find the right size.

Location – Where the sign is installed is key to its success. Make sure it is prominently located and placed where people can see it without obstruction.

Want to design engaging signs for your brand or business? Talk to a sign specialist today to design your sign, and receive an estimate and timeline for your project.

Source: https://miamisignandwraps.com/thinking-about-outdoor-advertising-consider-channel-letters/

Invest In Channel Letter Signs And Get A Professional Outlook For Your Business

When you have to make the decision for the perfect signage for your business it is a very important call. As whenever a customer will enter your facility or just pass through your signage will help them make a perception about your business. The quality of your signage defines what type of business you are, how professional you are, and how you want your customers to see your business. There are many options to choose from but there are only a few that will ensure that you have the right outlook and reflect your business values that have a positive impact on the viewers and one of them is Channel letter signs.

Types of Channel Letters

One of the most popular types of outdoor signage, they are either made from plastic or metal and they can be customized to any shape, letters, numbers, logos, or anything that matches with the voice of your brand. The most important aspect of cannel letters is they make your business stand out from the competition and gives a distinct identity that customers cannot forget. If they are placed at the right place, channel letter signs can turn your business into a landmark. These are some of the reasons that makes them so popular. Let's take a look at their different types:

Front-Lit Channel Letters - As the name suggests the front of these letters is covered by a translucent material and the LED's are placed at the back in such a way that the light comes out from the front providing them an attractive appearance and higher visibility even in the dark hours.

Back-Lit Channel letters - They are the exact opposite of front-lit channel letters, here the LED’s are placed facing backwards and the light emits from the back of each letter creating the Halo effect.

3D Channel Letters - They are also known as combination channel letters and here the LED’s are placed inside each letter in a way that the light emits from both front and back creating a 3D effect. They are the most popular choice among the three and are widely used by all types of businesses.

Businesses That Use Channel Letter Signs In Miami, FL

In general, there are no restrictions on the usage of channel letter signs, nor they are industry specific. But there are some businesses for which they are more beneficial like restaurants, bars, hotels, gas station shops, and other businesses then runs mainly after the sunset.

If you are looking for high quality channel letters signs In Miami, FL and nearby areas get in touch with Major League signs. We are a one stop shop for all your signage needs. We specialized in producing all forms of indoor signs, outdoor signs, vehicle wraps, and other business signs that you require to communicate effectively with your target audience. Get in touch with us today and let's get started!!

Why Vehicle Wraps Are So Beneficial For Businesses In Miami, FL?

For businesses, it is very important to have a strong local presence as it’s the local market presence that keeps the motor running. While online marketing has become the primary channel for brands to interact with their audience, outdoor advertising still holds importance as the majority of purchasing decisions are still made offline.

In a world, where there is so much content available, the average attention span of the audience is on the decline. Vehicle wraps in Miami make it easy for the brands to be visible on the roads and parking lots. Custom vehicle wraps are vinyl-based graphics that are wrapped around a vehicle that displays the brand’s colors, logo, message, and contact information. These vinyl wraps are generally made from bright colors that grab passerby attention and deliver the brand’s message effectively. 

At Major League Signs, a sign company in Hialeah Gardens, FL we offer all types of vehicle wraps in Miami. Our selection includes truck wraps, car wraps, van wraps, and all other types of wraps. All our wraps are made from high-quality materials and precise craftsmanship to ensure that our clients get the best solutions. Our team of expert designers makes sure that you get the best design that gives a solution to their problems and help them achieve their marketing goals.

Benefits of investing in Vehicle Wraps in Miami, FL

Targets All Age Groups

One of the most under-utilized advantages of custom vehicle wraps are they carry the message to all age groups. How does it work? The answer is simple, people from all age groups are on roads and commercial vehicles while on roads are visible to all, and your brand’s message reaches everyone.  

Professional Outlook To Your Business

Truck wraps in Miami cover vehicles with brand colors, tagline, logos, and contact information. All these things make a business look more professional and well organized. The quality of wraps creates an illusion in the eyes of the customers that a business is doing well.

Works For All Businesses

The good thing about car wraps in Miami is they work for all types of businesses. Whether you own a startup or a huge franchise, vehicle wraps will always be beneficial. Although a significant number of vehicles will guarantee more exposure to your business, this does not mean that you cannot have any benefit if you have one or two vehicles.

A layer of Protection 

One of the biggest advantages' vehicle wraps in Miami offer is the layer of protection on top of original body paint. This prevents vehicles from scratches and body paint to fade due to external weather conditions. As a result, you get more value at the time of selling the vehicle.

Affordable Advertising

The life of an average vehicle wrap is somewhere between 3-5 years. Once installed, they keep on spreading awareness for your business throughout their life span. When you compare the no. of impressions it gathers in its lifetime, it comes in as one of the cheapest alternatives of outdoor advertising.  

If you are looking for vehicle wraps in Miami, FL, get in touch with us today.